Identify your cores areas of desired improvement: who, what, where, when, how, and why.
Identify the partnerships leading competitors are taking advantage of and capitalizing on .
Focus on the alliance that will have the most significant impact on your desired goal.
Begin establishing a positive, mutually beneficial, and long-term relationship.
Nurture & Maintain
Both parties must grow together otherwise they will grow apart.
Strategic alliance concept in tag cloud on white